Sunny Beach is located in the municipality of Nessebar, about 35 km north of Burgas, 90 km south of Varna and 414 km from Sofia.
It is located in a crescent-shaped bay, facing east. The northern part of the resort reaches the foot of the last hills of the Balkan Mountains, where it borders the town of Sveti Vlas. The southern part of the resort is connected with the town of Nessebar.
The rapid development of Sunny Beach makes it the largest resort on the Bulgarian Black Sea coast. The hotel accommodation capacity is over 300,000 beds. There are resorts, campgrounds and hotel apartment complexes nearby.
Sunny Beach is connected with the main cities of Bulgaria by regular bus lines and buses to nearby cities and resorts. The climate of Sunny Beach is characterized by 1700 hours of sunshine from May to October. Average daily temperatures in summer 27 ° C.